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Sr Business Analyst

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Date: May 3, 2019

Location: Toronto, ON, CA

Company: LifeLabs

About Us

At LifeLabs, we are focused on our vision of building a healthier Canada!  We are the largest community diagnostics laboratory in Canada with over 350 collection centres, 16 laboratories and service over 20 million patients each year.  

Caring, Agile, Customer Driven, One Team - We live our values every day in what we do to help our patients and healthcare providers.  With over 5,700 employees, we all make a difference and that’s why our people are so important to us.  

This is an exciting time to join our LifeLabs team, grow your career with us and support numerous business initiatives, innovations, best practice and business development opportunities.


Reporting to the Manager of Market Research, Business Development & Strategy, the Growth Insights, the Senior Business Analyst (Team Lead) will oversee the execution of routine reporting (insight reviews) and ad hoc analytic processes. In addition, the Team Lead will support the development of standard processes for data quality and advise on evolving statistical methodologies and techniques. Support for the Salesforce CRM will also be a key component to this role. The responsibilities are provided below and will be incorporated into the responsibilities already in scope in the incumbent’s current role. 



•Ensure adequate processes and engagement with stakeholders for monthly routine reporting and strategic ad hoc analyses.

•Establish standard operating procedures for data quality standards throughout analytic and reporting cycles.

•Support senior analysts in analytic methods and supports required including Salesforce CRM deliverables.

•Lead qualitative and quantitative analysis of customer feedback, research, market trends and competitive information to highlight improvement and growth opportunities;

• Analyze, interpret and develop data-driven insights from integrated information to support business units in improving customer experience and engagement programs

• Identify and purchase 3rd party data sets which will provide meaningful data in support of the Customer Experience strategy

• Collaborate with CEMs to develop surveys to obtain key data to support Customer Experience initiatives

• Continuously evaluate customer experience metrics/data and clearly and succinctly convey identified opportunities to drive process improvements that positively impact the organization and the customer’s experience and consumer/customer data to assist in category management initiatives

• Continuously evaluate customer experience metrics/data and convey identified opportunities to drive process improvements • Develop and evolve the analytics system, including data capture, data modeling and reporting

• Support business units in accessing and interpreting insights in addition to identifying trends with cross-functional impact

• Conducts competitor analysis, and stays current on Customer Experience innovations  

• Research and compile benchmark and trending analysis



• Minimum 3 years of work experience in analytics, category management, consulting or syndicated data

• Undergraduate Degree in Computer Science or Statistics preferred

• Experience using Business Intelligence (BI) and Customer Experience Management tools (CEM) to create reports to specifications

• Strong project management skills preferred

• Strongly proficient in MS Office (Word, Excel, PowerPoint)

• Experience with delivering presentations to Senior level

• Experience in business modeling, predictive modeling, and drawing insights from large quantities of data

• Experience in the planning, designing, execution, analyses, interpretation and reporting of customer experience data across both qualitative and quantitative research methodologies

• Experience with analytical platforms (e.g. Alteryx, R-Studio, SAS)

• Ability to interpret data and make recommendations

• Strong understanding of customer insights and experience preferred

• Ability to manage multiple projects and meeting deadlines

• Strong problem solver

• Excellent written and verbal communication skillsnsure adequate processes and engagement with stakeholders for monthly routine reporting and strategic ad hoc analyses.  

LifeLabs is committed to building an inclusive environment and will provide accommodations in accordance with the AODA – Accessibility for Ontarians with Disabilities Act. Please indicate in your application any accommodations you will require throughout the recruitment process.  Alternatively please contact our corporate offices main line to be directed to a member of the Talent Acquisition team at  (416) 675-4530. 


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